Creative iMedia
What is it?
Creative iMedia is a suite of bite-sized units which, when combined, give learners high quality, industry recognised qualifications through OCR (Oxford Cambridge and RSA Examinations). They are vocational in nature which provides the learners the underpinning knowledge and understanding but also gives them the chance to exercise their learning through the creation of a digital media production in each unit. Ultimately, they support entry into the Creative Media sector which is fast becoming a driving force in the UK's economy.
The aim of the qualifications is to recognise the application of a range of creative media skills and education. They are quite flexible and can be tackled in any combination to suit the interests and needs of the learner. The skills are also transferable from unit to unit. By combining credits gained from completion of the units, learners can come away with an award, certificate or diploma depending on how many credits they achieve. They also allow progression to and from OCR's existing portfolio of IT qualifications.
How is each unit structured?
The beauty of each unit within Creative iMedia is that each one follows roughly the same structure.
- Exploring: Usually, this stage involves the learners investigating the background of the particular unit, exploring real world examples, looking at how, where and why they are used in that particular way. For example, in the digital photography unit, the learners will identify the basic rules of what makes good photos and the ways in which to capture them. This stage also involves a review of different examples.
- Plan: At this stage, the learners are presented with a brief to create something exciting and creative. They must plan to this brief taking into consideration timescales and deadlines and the resources available to them such as hardware and software. There is also a need to produce evidence of a plan such as a storyboard which will help guide the next stage.
- Do: This is arguably the fun part, where the magic happens. Using the plan created at stage two, the learners will exercise their creative muscles and commence the production which will result in a finished project. This becomes a test of their technical skills and their ability to follow a plan. Of course, the plan might look good on paper but their initiative might be tested too if a part of the plan proves difficult to carry out in reality.
- Review: This is a really important step which requires the learners to assess their production against the original brief. Identifying the strengths and weaknesses of their own work will help them produce something even better in future. The client will also provide feedback to simulate a real life production.
At every stage, it is expected of the learner that they produce pieces of evidence which go towards a portfolio. Once the study centre staff are satisfied with it, it is this portfolio that will be externally moderated and passed, leading to the award of credits.
What units do you we offer?
OCR Level 1 Creative iMedia
OCR Level 2 Creative iMedia
To be considered after consultation
- Introduction to files and formats - Level 1
- Creative Media Production Planning - Level 1
Level 2 units will also be available soon, subject to demand.